The event was held in the first in the Eastern Europe, in Russia and in St.Petersburg in particular boutique Hotel Indigo St.Petersburg-Tchaikovskogo.
The issues discussed at the press-conference included the reasons for Hotel Indigo brand development in Russia, the unique concept of the Hotel and peculiarities of its realization in St.Petersburg. The format of the event was unusual. The press-conference began with a lecture by a famous St.Petersburg historian Lev Lurie who shared with the journalists interesting stories about the neighborhood of boutique Hotel Indigo St.Petersburg-Tchaikovskogo. Thus the participants of the event had an opportunity to be become more familiar with the unique concept of the boutique hotel. The speakers at the press-conference were: Victoria Shamlikashvili, private investor of boutique Hotel Indigo St.Petersburg-Tchaikovskogo; Eugenia Danilikhina, General Manager of boutique Hotel Indigo St.Petersburg-Tchaikovskogo; Tom Rowntree, Vice President of Brand Management, Luxury and Upscale Brands Europe, IHG; Aron Libinson, Associate Vice President, Russia & CIS, IHG.
After the press-conference there was a round table session dedicated to investment prospects of St.Petersburg from the point of view of international companies in the hotel business; officials and invited experts took part in the discussion.
The press-conference brought together over 20 journalists from the leading St.Petersburg business, specialized and glamorous mass media. For all comers a tour of the boutique hotel was arranged to let the people feel the unique concept of boutique Hotel Indigo St.Petersburg-Tchaikovskogo.