The “Stile Ducati” exhibition
15.02.2019 — 16.06.2019
Erarta museum proudly presents the first exhibition of Ducati motorcycles in Russia, a story of the immaculate Italian style and passion for speed.
Each new Ducati model is the handcrafted result of a rigorous and inspired effort akin to those seen in artist studios. Over a span of more than 1000 days designers and engineers pore over drawings, 3D models and prototypes, trying to tackle the seemingly impossible task: to steadfastly adhere to the guiding principles of Italian style while managing to excel themselves as far as the aesthetic value of components and performance quality are concerned. For instance, they go to great lengths to ensure that the new component parts weigh less than ever before. Ducati designers take particular pride in the fact that an apparently minor reduction of several grams in each nut and bolt often cuts the overall weight of the motorcycle by up to 10 kilos!
The “Stile Ducati” exhibition at Erarta Museum is a backstage pass into the exciting world of luxury design and top speeds bound to transfix even those who — as yet — think that motorbikes are not really their thing. The show will feature the iconic models of Ducati motorcycles and bicycles, drawings and design concepts, as well as photos and videos telling the story of a modest dream becoming impressive reality.